“Cause Marketing” has been around for a while and is a true win-win situation as a promotional strategy. And speaking of strategies, that is exactly what the end product will be from this work-in-progress undertaking.
“Cause Marketing” works out nicely for business owners as well as their community. There are many different ways of going about doing Cause Marketing, but what it comes down to is that a business helps the community in some way and this become the premise of promotions done. The business wins. The small business wins.
We take you now to a quick behind-the-scenes look at a 10 step strategy that is being developed to show you step-by-step way to do your own Cause Marketing project. If you are a business owner, a good place to start is to think about what would be a charity that is a good fit for your business?
Much more detail to come when the online strategy nears its release. And if your business got hit hard by COVID or another issue, you may qualify for a free copy of the strategy. Watch for more to come soon.